Starting a business?
New Business Starter Kit
Build an organized AI workspace around a new business while keeping decisions, research, assumptions, and next steps clear in a customer-controlled Business Repository.
$199 one-time
Services
Start yourself or work with Morales Software.
Organize the business yourself with a Starter Kit, or work directly with Morales Software when you want guided professional involvement.
Start yourselfBusiness Repository Starter KitSelf-guided business context in files you control
Work with Morales SoftwareConsultation and professional servicesDirect involvement when you want guided help
Primary self-guided entry
Begin with a Business Repository Starter Kit
A Business Repository Starter Kit helps you build an organized AI workspace from durable business context you control, so people and compatible AI can begin from the business instead of reconstructing it.
Already running a business?
Existing Business Starter Kit
Turn what owners, employees, files, messages, and systems already know into organized context your people and compatible AI can work from.
$199 one-time
Work with Morales Software
Professional help remains directly available.
For businesses that want Morales Software directly involved. A Starter Kit is the preferred self-guided entry, not a prerequisite for an Assessment or professional engagement.
Where to begin
Bring the recurring situation directly to the Complimentary Consultation when you want professional involvement.
The next step may be an Assessment, a referral, or no paid work. Implementation is considered only after the situation is understood and a separate scope is approved.
These are routes, not a required ladder. Direct Assessment remains available when professional understanding is the appropriate place to begin. A sufficiently understood website-only need can be scoped directly.
Begin
Complimentary Consultation
- Why it may fit
- A recurring situation is disrupting the work, but you do not yet know the cause, the service, or whether paid work is needed.
- What it includes
- One 15-minute qualification conversation focused on fit and the appropriate next step.
- What it is designed to support
- A clear decision about fit and the appropriate next step, including no paid engagement when that is the responsible answer.
This is qualification and orientation, not formal diagnosis, a written Assessment, full operational investigation, or implementation.
Understand the situation
AI Business Assessment
$999
- Why it may fit
- A recurring situation touches several roles, handoffs, tools, or decisions, so its cause cannot be responsibly assumed from one visible symptom.
- What it includes
- An Assessment Report, a bounded Business Context Appendix, a findings and recommendations discussion, and a prioritized implementation roadmap within the agreed scope.
- What it is designed to support
- An evidence-supported view of the areas assessed, including strengths, recurring friction, risks, opportunities, and unresolved questions that matter to the next decision.
The paid path, before you decide
- Agree on the workPurpose, scope, responsibilities, deliverables, exclusions, and price are agreed before paid Discovery begins.
- Prepare what is knownComplete as much guided preparation as reasonably possible, share useful existing information, and leave honest blanks instead of guessing or creating documents.
- Discover and assessTwo guided Discovery sessions lead into consultant-led Analysis and Recommendations. A typical Assessment takes approximately 2 to 4 weeks, depending on scheduling, responsiveness, available information, complexity, and needed clarification.
- Review and chooseThe Assessment Report, Business Context Appendix, prioritized roadmap, and Review Session conclude the Assessment. Any Implementation is optional and requires a separate approved scope.
A direct route for a bounded website need
Professional Website Services
- Why it may fit
- Your website has a specific problem or project whose objective, current state, dependencies, access needs, and acceptance conditions can be understood without a broader business diagnosis.
- What it includes
- Only the website work agreed in a manually scoped engagement, such as updates, maintenance, a landing page, a basic business site, troubleshooting, or performance improvements.
- What it is designed to support
- A defined website outcome is delivered against the agreed scope and acceptance conditions.
There is no standard public package or price. If responsible delivery requires broader business diagnosis, operational redesign, or custom software, the request may need an Assessment or a different separately approved scope first.
Optional implementation path
Business Second Brain
When important answers are spread across people, files, and memory, this distinct client-facing service may create an AI-ready operational knowledge system from approved business information.
- Why it may fit
- Employees repeatedly depend on one person, scattered files, or old conversations to answer everyday operating questions.
- What it includes
- A separately agreed system built from the approved sources, access rules, and practical uses included in its scope.
- What it is designed to support
- More reliable answers, operational guidance, document support, and decision context for authorized people and AI.
It may be recommended after the Assessment, but it is not included in every Assessment or Business OS Engagement.
Approved business knowledgeBusiness Second BrainAI-ready access to approved business knowledge
- Reliable answers
- Operational guidance
- Document support
- Decision context
Another optional implementation path
Business OS Engagement
- Why it may fit
- The Assessment is complete, the client has selected priorities, and a separate Implementation scope has been approved.
- What it includes
- Only the improvements and deliverables included in a separately approved implementation scope.
- What it is designed to support
- One or more Assessment recommendations are put into operation within the agreed responsibilities, deliverables, limits, and acceptance criteria.
This is separately scoped optional Implementation for a sufficiently understood operational problem. It may improve ownership, workflows, documentation, knowledge systems, AI use, automation, integrations, or custom software.
Common questions
Questions about how the options work
Do I need an AI Business Assessment first?
The Assessment is the required starting point for the broader operational Implementation paths presented on this page. The Complimentary Consultation determines fit and whether the paid Assessment is appropriate. Completing the Assessment does not obligate you to continue.
Is software included?
Software is not included in the Assessment. It may be included in a separate Implementation scope when the evidence shows it is the appropriate intervention.
Is the Complimentary Consultation really free?
Yes. The 15-minute conversation is for fit and the appropriate next step. Formal diagnosis requires the separately paid Assessment and the evidence and analysis it includes.
What if the best answer is a small change?
A small change, self-implementation, deferring action, or no further paid engagement can be the right next decision. The recommendations remain useful whether or not Morales Software performs the Implementation.
Why are professional service prices limited?
The AI Business Assessment has an approved public price of $999. Professional Website Services and optional Implementation depend on scope and do not have approved standard public prices.
Complimentary Consultation
Bring one recurring business situation.
The 15-minute consultation is for fit and the appropriate next step. You do not need to know the cause or choose a service before booking.